Ptolemy Soter – the ‘Saviour’ as he was known – adopted the local gods, Isis and Osiris, and Egyptian traditions of kingship, promoting his dynasty as both Egyptian god-kings and semi-divine Greek monarchs. He and his sons conquered Cyprus, Cyrenaica and then swathes of Anatolia and the Greek Islands. He understood that not just magnificence but also culture would give him legitimacy and greatness. So he made Alexandria the world’s paramount Greek city, opulent and sophisticated, founding its Museum and the Library, recruiting Greek scholars and commissioning the Pharos lighthouse, one of the
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