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Ian Pitchford
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Where Good Ideas Come from: The Natural History of Innovation, by Steven Johnson

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In the language of complexity theory, these patterns of innovation and creativity are fractal: they reappear in recognizable form as you zoom in and out, from molecule to neuron to pixel to sidewalk.
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Where Good Ideas Come from: The Natural History of Innovation
Where Good Ideas Come from: The Natural History of Innovation
by Steven Johnson
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