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Drive: The Surprising Truth About What Motivates Us, by Daniel H. Pink

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Motivation 2.0 is similar. At its heart are two elegant and simple ideas: Rewarding an activity will get you more of it. Punishing an activity will get you less of it.
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Drive: The Surprising Truth About What Motivates Us
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
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