Meanwhile, W. Edwards Deming, whose work was embraced in Japan with the same ferocity with which it was ignored in the U.S., argued that the route to quality and continual improvement was intrinsic motivation rather than extrinsic motivators like bonuses, incentive plans, and forced rankings. Thanks in part to McGregor, Herzberg, and Deming, companies evolved a bit. Dress codes relaxed, schedules became more flexible. Many organizations looked for ways to grant employees greater autonomy and to help them grow.