“Some people (outside of the company) thought I was crazy,” he says. “They wondered, ‘How can you know what your employees are doing if they’re not here?’ ” But in his view, the team was accomplishing more under this new arrangement. One reason: They were focused on the work itself rather than on whether someone would call them a slacker for leaving at three P.M. to watch a daughter’s soccer game. And since the bulk of his staff consists of software developers, designers, and others doing high-level creative work, that was essential. “For them, it’s all about craftsmanship. And they need a lot
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