Similar champagne bottles are stored in other laboratories. The popping of each such cork signals a discovery about something significant in the cosmic scheme of things. Thus the study of the behaviour of champagne corks and other proxies for what people do is logically equivalent to the study of everything significant. It follows that humans, people and knowledge are not only objectively significant: they are by far the most significant phenomena in nature – the only ones whose behaviour cannot be understood without understanding everything of fundamental importance.