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In this chapter I have presented two puzzles. The first is why human creativity was evolutionarily advantageous at a time when there was almost no innovation. The second is how human memes can possibly be replicated, given that they have content that the recipient never observes. I think that both those puzzles have the same solution: what replicates human memes is creativity; and creativity was used, while it was evolving, to replicate memes. In other words, it was used to acquire existing knowledge, not to create new knowledge. But the mechanism to do both things is identical, and so in ...more
The Beginning of Infinity: Explanations That Transform the World
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