Blackmore’s ‘meme machine’ idea, that human brains evolved in order to replicate memes, must be true. The reason it must be true is that, whatever had set off the evolution of any of those attributes, creativity would have had to evolve as well. For no human-level mental achievements would be possible without human-type (explanatory) memes, and the laws of epistemology dictate that no such memes are possible without creativity.
