Diogo Rossi

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a student might well acquire a complex meme at a lecture without being able to repeat a single sentence spoken by the lecturer, even immediately afterwards. In such a case the student has replicated the meaning – which is the whole content – of the meme without imitating any actions at all. As I said, imitation is not at the heart of human meme replication.
The Beginning of Infinity: Explanations That Transform the World
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