Dani

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In this chapter I have presented two puzzles. The first is why human creativity was evolutionarily advantageous at a time when there was almost no innovation. The second is how human memes can possibly be replicated, given that they have content that the recipient never observes. I think that both those puzzles have the same solution: what replicates human memes is creativity; and creativity was used, while it was evolving, to replicate memes.
The Beginning of Infinity: Explanations That Transform the World
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