Manufacturing Consent: The Political Economy of the Mass Media

by Edward S. Herman

In the category of supportive factors, we find, first of all, elemental patriotism, the overwhelming wish to think well of ourselves, our institutions, and our leaders. We see ourselves as basically good and decent in personal life, so it must be that our institutions function in accordance with the same benevolent intent, an argument that is often persuasive even though it is a transparent non sequitur. The patriotic premise is reinforced by the belief that “we the people” rule, a central principle of the system of indoctrination from early childhood, but also one with little merit, as an analysis of the social and political system will quickly reveal. There are also real advantages in conformity beyond the rewards and privilege that it yields. If one chooses to denounce Qaddafi, or the Sandinistas, or the PLO, or the Soviet Union, no credible evidence is required. The same is true if one repeats conventional doctrines about our own society and its behavior—say, that the U.S. government is dedicated to our traditional noble commitment to democracy and human rights. But a critical analysis of American institutions, the way they function domestically and their international operations, must meet far higher standards; in fact, standards are often imposed that can barely be met in the natural sciences. One has to work hard, to produce evidence that is credible, to construct serious arguments, to present extensive documentation—all tasks that are superfluous as long as one rem...