Intending a warning to Moscow, Dulles made the strategy public in his memorable “massive retaliation” speech of January 1954. The idea was to make clear to any “potential aggressor” the certainty and force of American response, but the gun was muffled by the uproar and confusion that greeted the speech. Half the world thought it was bluff and the other half feared it was not. It was in this context that crisis approached in the affairs of Indochina.