In the new election, Giuliano della Rovere, using “immoderate and unbounded promises,” and bribery where necessary, and to the general astonishment sweeping all factions and erstwhile opponents into his camp, secured the papal tiara at last. He was chosen in a conclave of less than 24 hours, the shortest ever recorded. A monumental ego expressed itself in the change of his given name by only a syllable to the papal name of Giulio, or Julius, II.