We tend today to exaggerate the effectiveness of persuasion as a means of inculcating opinion and shaping behavior. We see in propaganda a formidable instrument. To its skillful use we attribute many of the startling successes of the mass movements of our time, and we have come to fear the word as much as the sword. Actually the fabulous effects ascribed to propaganda have no greater foundation in fact than the fall of the walls of Jericho ascribed to the blast of Joshua’s trumpets. Were propaganda by itself one-tenth as potent as it is made out to be, the totalitarian regimes of Russia,
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