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It is obvious, therefore, that, in order to succeed, a mass movement must develop at the earliest moment a compact corporate organization and a capacity to absorb and integrate all comers. It is futile to judge the viability of a new movement by the truth of its doctrine and the feasibility of its promises. What has to be judged is its corporate organization for quick and total absorption of the frustrated.
The True Believer: Thoughts on the Nature of Mass Movements
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