‘But if I’m getting DeWitt’s thrust, the fulcrum was the moment in the sixties when rebellion against conformity became fashionable, a pose, a way to look cool to the others in your generation you wanted to impress and get accepted by.’ ‘Not to mention laid.’ ‘Because the minute it became not just an attitude but a fashionable one, that’s when the corporations and their advertisers can step in and start reinforcing it and seducing people with it into buying the things the corporations are producing.’
