This is not a summons for everyone to go vegan. Just cutting back is enough. If everyone in the UK reduced their intake of meat and dairy by one third, that would free up around 20 percent of our farmland. This might be a lifestyle change for many, but it can hardly be described as a privation. If you usually eat meat and dairy at every meal, why not try going without on Mondays and Tuesdays? Job done.
