Jeff Bezos, founder/CEO of Amazon, concludes every annual letter to shareholders by reminding readers, as he did in his first annual letter in 1997, that “it’s still Day 1” of the Internet and of Amazon.com: “Though we are optimistic, we must remain vigilant and maintain a sense of urgency.”19 In other words, Amazon is never finished: it’s always Day 1. For entrepreneurs, finished is an F-word. They know that great companies are always evolving. Finished ought to be an F-word for all of us. We are all works in progress.
