Should you follow a plan or stay flexible? Should you listen to your heart or listen to the market? The answer is both. They’re false choices—the same false choices entrepreneurs are frequently dealt. Entrepreneurs are told they must be really persistent in fulfilling their vision, but also be ready to change their business based on market feedback. They are told to do a business they’re passionate about, but also to adapt to customer needs. The successful ones do both. They are flexibly persistent: they start companies that are true to their values and vision, yet they remain flexible enough
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