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Good to Great: Why Some Companies Make the Leap...And Others Don't, by Jim Collins

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Here we have a consummate case study of upending the old order with new technology, and the CEO who made it happen doesn’t even list technology in the top five factors in the shift from good to great.
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Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't
by Jim Collins
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