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Good to Great: Why Some Companies Make the Leap...And Others Don't, by Jim Collins

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When you let the flywheel do the talking, you don’t need to fervently communicate your goals. People can just extrapolate from the momentum of the flywheel for themselves:
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Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't
by Jim Collins
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