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Good to Great: Why Some Companies Make the Leap...And Others Don't, by Jim Collins

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unwavering faith in the endgame, and a commitment to prevail as a great company despite the brutal facts. We came to call this duality the Stockdale Paradox.
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Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't
by Jim Collins
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