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Those that stay true to these fundamentals and maintain their balance, even in times of great change and disruption, will accumulate the momentum that creates breakthrough momentum. Those that do not, those that fall into reactionary lurching about, will spiral downward or remain mediocre. This is the big-picture difference between great and good, the gestalt of the whole study captured in the metaphor of the flywheel versus the doom loop. And it is to that overarching contrast that we now turn.
Good to Great: Why Some Companies Make the Leap...And Others Don't
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