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In the early 1950s, however, Boeing saw an opportunity to leapfrog McDonnell Douglas by marrying its experience with large aircraft to its understanding of jet engines. Led by a Level 5 leader named Bill Allen, Boeing executives debated the wisdom of moving into the commercial sphere. They came to understand that, whereas Boeing could not have been the best commercial plane maker a decade earlier, the cumulative experience in jets and big planes they had gained from military contracts now made such a dream possible. They also came to see that the economics of commercial aircraft would be ...more
Good to Great: Why Some Companies Make the Leap...And Others Don't
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