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Good to Great: Why Some Companies Make the Leap...And Others Don't, by Jim Collins

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In fact, going for a high-profile outside change agent is negatively correlated with a sustained transformation from good to great. (See Appendix 2.A.)
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Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't
by Jim Collins
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