THREE CIRCLES OF THE HEDGEHOG CONCEPT The key is to understand what your organization can be the best in the world at, and equally important what it cannot be the best at— not what it “wants” to be the best at. The Hedgehog Concept is not a goal, strategy, or intention; it is an understanding. If you cannot be the best in the world at your core business, then your core business cannot form the basis of your Hedgehog Concept. The “best in the world” understanding
