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E. Paul Whetten
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How the Mighty Fall: And Why Some Companies Never Give In (Good to Great Book 4), by Jim Collins

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innovation can fuel growth, but frenetic innovation—growth that erodes consistent tactical excellence—can just as easily send a company cascading through the stages of decline.
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How the Mighty Fall: And Why Some Companies Never Give In (Good to Great Book 4)
How the Mighty Fall: And Why Some Companies Never Give In (Good to Great Book 4)
by Jim Collins
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