So you keep working on the personal connection every way you can. And then when he calls you up one day and says, “I’ve got another offer to go to another company,” you know him; he knows you. And you say, “Well, Sam, why do you want to do that? You’re doing well here. You’ve got a good future,” and so on. Most times you can keep them. Absent that personal connection, you’re just a name.

