You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

If you are thinking about buying a particular make of new car, you suddenly see people driving that car all over the roads. If you just ended a longtime relationship, every song you hear seems to be written about love. If you are having a baby, you start to see babies everywhere. Confirmation bias is seeing the world through a filter. The examples above are a sort of passive version of the phenomenon. The real trouble begins when confirmation bias distorts your active pursuit of facts. Punditry is an industry built on confirmation bias. Rush Limbaugh and Keith Olbermann, Glenn Beck and Arianna Huffing-ton, Rachel Maddow and Ann Coulter—these people provide fuel for beliefs, they pre-filter the world to match existing worldviews. If their filter is like your filter, you love them. If it isn’t, you hate them. You watch them not for information, but for confirmation.