Erhan

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Operant conditioning changes your desires. Your inclinations become greater through reinforcement, or diminish through punishment. You go to work, you get paid. You turn on the air-conditioning and stop sweating. You don’t run the red light, you don’t get a ticket. You pay the rent, you don’t get evicted. It’s all operant conditioning, punishment and reward.
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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