When you ask people why they do or do not like things, they must then translate something from a deep, emotional, primal part of their psyche into the language of the higher, logical, rational world of words and sentences and paragraphs. The problem here is those deeper recesses of the mind are perhaps inaccessible and unconscious. The things that are available to consciousness might not have much to do with your preferences. Later, when you attempt to justify your decisions or emotional attachments, you start worrying about what your explanation says about you as a person, further tainting
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