You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

The findings suggest the fear of embarrassment plays into group dynamics. You see the smoke, but you don’t want to look like a fool, so you glance over at the other person to see what they are doing. The other person is thinking the same thing. Neither of you react, so neither of you becomes alarmed. The third person sees two people acting like everything is OK, so that third person is even less likely to freak out. Everyone is influencing every other person’s perception of reality thanks to another behavior called the illusion of transparency. You tend to think other people can tell what you are thinking and feeling just by looking at you. You think the other people can tell you are really worried about the smoke, but they can’t. They think the same thing. No one freaks out. This leads to pluralistic ignorance—a situation where everyone is thinking the same thing but believes he or she is the only person who thinks it. After the smoke-filled room experiment, all the participants reported they were freaking out on the inside, but since no one else seemed alarmed, they assumed it must just be their own anxiety.