Erhan

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Schemas function as heuristics; the less you have to think about these concepts the faster you can process thoughts that involve them. When a schema leads to a stereotype, a prejudice, or a cognitive bias, you trade an acceptable level of inaccuracy for more speed.
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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