introspection is not the act of tapping into your innermost mental constructs but is instead a fabrication. You look at what you did, or how you felt, and you make up some sort of explanation that you can reasonably believe. If you have to tell others, you make up an explanation they can believe too. When it comes to explaining why you like the things you like, you are not so smart, and the very act of having to explain yourself can change your attitudes.