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The law of truly large numbers is something skeptics like to point out when apophenia strikes. The law says in a large sample of occurrences, many coincidences will emerge. On a planet with close to 7 billion people, there is a lot of opportunity for flukes. When people notice coincidences, they remember them and tell others. Sometimes they make their way into the news. When coincidences don’t happen, no one cares. You end up with an echo chamber of tales where stories of coincidence have no competition.
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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