In the wild, we lived in small groups—usually fewer than 150 people. It was vitally important to understand where you ranked in such a group. Survival depended on your relationships and your standing. Reputation and status are more important than money to primates. People with lots of money gain high status, but if you were in the middle of a zombie apocalypse, the money would suddenly become paper again. Your status would quickly be determined by other factors.
