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Your mind is preorganized to notice order, even when the order is defined by your culture and not your synapses. The ancient Greeks and Babylonians believed numbers held special sacred meanings, and they attached numerical values to all aspects of humanity. The early Christians were fond of doing the same, especially (cf. the number three and the Trinity). In all religions and cultures, certain numbers are occasionally promoted above the others as having special significance. Once this happens, apophenia causes people to notice them more than usual.
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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