As psychologist Noam Shpancer explains on his blog, “We are often not even aware when we are conforming. It is our home base, our default mode.” Shpancer says you conform because social acceptance is built into your brain. To thrive, you know you need allies. You get a better picture of the world when you can receive information from multiple sources. You need friends because outcasts are cut off from valuable resources. So when you are around others, you look for cues as to how to behave, and you use the information offered by your peers to make better decisions. When everyone you know tells
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