Natalie Brooks

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He found one or two people had little effect, but three or more was all he needed to get a small percentage of people to start conforming. The percentage of people who conformed grew proportionally with the number of people who joined in consensus against them. Once the entire group other than the subject was replaced with actors, only 25 percent of his subjects answered every question correctly.
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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