It also makes things like focus groups and market analysis seem less about the intrinsic quality of the things being judged and more about what the people doing the judging find to be plausible explanations of their own feelings. When you ask people why they do or do not like things, they must then translate something from a deep, emotional, primal part of their psyche into the language of the higher, logical, rational world of words and sentences and paragraphs.
