You eliminate a reward from your life: awesome and delicious high-calorie foods. Right as you are ready to give the reward up forever, an extinction burst threatens to demolish your willpower. You become like a two-year-old in a conniption fit, and like the child, if you give in to the demands, the behavior will be strengthened. Compulsive overeating is a frenzied state of mind, food addiction under pressure until it bursts.
