You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

Of course, you can choose to become an agent yourself. You can prime potential employers with what you wear to a job interview. You can prime the emotions of your guests with how you set the mood when hosting a party. Once you know priming is a fact of life, you start to understand the power and resilience of rituals and rites of passage, norms and ideologies.