To give up overeating, or smoking, or gambling, or World of Warcraft, or any bad habit that was formed through conditioning, you must be prepared to weather the secret weapon of your unconscious—the extinction burst. Become your own Supernanny, your own Dog Whisperer. Look for alternative rewards and positive reinforcement. Set goals, and when you achieve them, shower yourself with garlands of your choosing. Don’t freak out when it turns out to be difficult.