People liked Coca-Cola’s advertising more than Pepsi’s, so even though they tasted pretty much the same, when they saw that bright red can with a white ribbon people chose Coke. So for the Pepsi Challenge, they removed the logos. At first, the researchers thought they should put some sort of label on the glasses. So they went with M and Q. People said they liked Pepsi, labeled M, better than Coke, labeled Q. Irritated by this, Coca-Cola did their own study and put Coke in both glasses. Again, M won the contest. It turned out it wasn’t the soda; people just liked the letter M better than the
...more
