The three main subjects in this book are cognitive biases, heuristics, and logical fallacies. These are components of your mind, like organs in your body, which under the best conditions serve you well. Life, unfortunately, isn’t always lived under the best conditions. Their predictability and dependability have kept confident men, magicians, advertisers, psychics, and peddlers of all manner of pseudoscientific remedies in business for centuries. It wasn’t until psychology applied rigorous scientific method to human behavior that these self-deceptions became categorized and quantified.
