Wayne Bennett

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Heuristics are mental shortcuts you use to solve common problems. They speed up processing in the brain, but sometimes make you think so fast you miss what is important. Instead of taking the long way around and deeply contemplating the best course of action or the most logical train of thought, you use heuristics to arrive at a conclusion in record time. Some heuristics are learned, and others come free with every copy of the human brain. When they work, they help your mind stay frugal. When they don’t, you see the world as a much simpler place than it really is. For example, if you notice a ...more
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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