You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

Now people are hired by corporations to go to bars and clubs and observe what the counterculture is into and have it on the shelves in the mall stores right as it becomes popular. The counterculture, the indie fans, and the underground stars—they are the driving force behind capitalism. They are the engine.