You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

Extinction Burst THE MISCONCEPTION: If you stop engaging in a bad habit, the habit will gradually diminish until it disappears from your life. THE TRUTH: Any time you quit something cold turkey, your brain will make a last-ditch effort to return you to your habit.