Jason Jeffries

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Although true pattern recognition helps us survive, false pattern recognition does not necessarily get us killed, and so the patternicity phenomenon endured the winnowing process of natural selection. Because we must make associations in order to survive and reproduce, natural selection favored all association-making strategies, even those that resulted in false positives. With this evolutionary perspective we can now understand that people believe weird things because of our evolved need to believe nonweird things.
The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths
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