David Spencer

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The dose is the key. Too much of it and you are likely to be making lots of Type I errors—false positives—in which you find connections that are not really there. Too little and you make Type II errors—false negatives—in which you miss connections that are real. The signal-to-noise ratio is everything.
The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths
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